The Founder (2016)

 "You know,contracts are like hearts.They're made to be broken."

This is not, by any means, the sort of film I'd naturally gravitate to watching- the origin story of a major corporation. Yet, as a drama, this is quietly brilliant, both in terms of characterisation and what it has to say about business, morality, and the chimera that is the "American dream".

We're introduced to Ray Croc, a struggling salesman, viuaa straight to camera sales pitch, a device that, rather cleverly, gets us rooting for this underdog... only later pulling the rug out from under us and show that hehas, all this time, been not only a deeply driven go-getter but a callous dick with no morals or integrity, a terribe husband and utterly amoral. Michael Keaton, whose career seems to have had a real renaissance over the last decade, captures this superbly.

The contrast with the McDonald brothers is instructive. They are business geniuses, introducing thbe methods of Henry Ford to the burger bar, but still with a core of morals and integrity. And, while Kroc genuinely deserves credit for the success of the franchise model, he turns out to be an amoral parasite.

And there is, I think, something deeper here... the cruel concept of the American dream, that anyone can make it if they work hard enough. This is an ideology that crassly ignores the fact that we do not all start out from the same position- poverty, illness and discrimination exist as barriers for many. Capitalism goes hand in hand with a social safety net, making it safe to take risks. And ethics must be enforced by laws. Without such things... we won't have real, creative entrepreneurs like the McDonald brothers. We'll have the world of Ray Kroc.