Mad Men: Shoot

 "I like this show. Very gay songs."

Once again, Mad Men gives us a devilishly clever forty-seven minutes of television. Ostensibly it's about a bigger, rival agency trying to poach Don from Sterling Cooper, unsuccessfully in the end, and the use of a modelling job for Betty as a quid pro quo. Yet it's so much more than that. It's about contemporary attitudes to women working and how they need the implied permission of their husbands, and how being at work is seen, unthinkingly, as neglecting her role as mother. It's all done with admirable subtlety.

Peggy, on the other hand, is now seeing the downside of her copywriting success, no longer seen as sexy now that she's a bluestocking- leading Pete to take extreme measures to defend his masculine definition of her "honour". And yet, in this man's world, Peggy seems to be confident she can go places, much to Joan's well-meaning bemusement. 

The ending, though, is clever, and not only pecause it makes the title a pun on both modelling and firing a shotgun, as she takes elegant revenge on at least one man who has dared to wrong her. This is wonderfully symbolic of something much deeper, and the perfect ending to an elegantly well-crafted episode.