Mad Men: Red in the Face

 "He doesn't even wear a hat!"

This extraordinary drama of bygone manners here turns its attention, in an oblique manner, to politics, as Sterling Cooper is set to handle Nixon's presidential campaign. Nixon va Kennedy is seen partly, as in the original meeting, as a clash of the generations. But it's also about social class: Betty is upset to see Helen Bishop in the supermarket and be accused of being a pervert after what happened with little Glen. You can nsymathise with her... but she slaps Helen and then proceeds to close ranks against the working single mother with her snooty friends, and to note that "I hate Kennedy" just to spite her. Wow.

There's still gender in the mix, though. Don gets a report from his pet Freudian quack on Betty and is told, with extraordinary masculine condescension towards Betty, that she has "the emotions of a child". Women are infantilised, yet the men drink enormous amounts on a weeknight, drive away while bladdered and behatted, and make inappropriate passes at their friends' wives- and Don blames Betty, over whom he has some power by dint of his gender, wen Roger, his boss and thus untouchable, makes a move on her. Ouch. Meanwhile, Pete's marriage is showing some very real cracks and he and Peggy are certainly attracted to each other.

This is a pre-Sixties world of hats, hard drinking and sexual harrassment. It all feels very secure. Yet, with Kennedy in the background and Peggy in the foreground, there may be the green shoots of something new. This is such perfectly observed telly.