"Now, try not to be overwhelmed by all this technology. It looks complicated, but the men who designed it made it simple enough for a woman to use."
I've seen the first season of Mad Men before, but in 2008, before this blog was conceived. Revisiting this first episode has been fascinating, but the overall experience has been the same. This is bloody good.
In terms of plot, things are fairly simple- it's 1960, and Don Draper is a Madison Avenue ad executive known for his inspiration. On the surface he is charming and brilliant but, like many charismatic introverts, he has hidden depths, as hinted at most strongly in his conversation with Rachel Mencken, where he is phiposophical and she is perceptive, recognising another person living a life perhaps different from what one's origins may indicate. Essentially, he comes up with an advertising slogan for Lucky Strike cigarettes, while Peggy has her first day- and sleeps with creepy Pete after his stag night. Then we see that Done- who is having an affair with a Bohemian girl with whom he connects- is married to a trophy wife with two kids.
Yet it's not about the plot, it's about the subtle (and blatant!) evocation of a mid-twentieth century, before the '60s started swinging, filled with all sorts of gender and racial norms, and attitudes that jump out at us, whether about smoking, women working or Jewish clients using Jewish firms. Don, as an advertising exec, has essentially a bullshit job, but with prestige. He's allowed to sleep in work time. Meanwhile, Peggy's doctor humiliates her when mansplaining about the pill.
The writing, acting and direction are all masterful. Let's see how the rest of the season goes.
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